How To Get Featured In Major Press – Liz O’Donnell

Public speaker, consultant, and author Liz O’Donnell is an inspiration to women around the world. She is the General Manager at Double Forte, a marketing firm that specializes in connecting companies to customers through digital, marketing, public relations, and content strategies. She is the founder and author of an award-winning blog, “Hello Ladies,” which was named one of the top 100 websites for women by Forbes, earned the Best of the Net Award by Working Mother Magazine, and the Voice of the Year Award by BlogHer. Her work has empowered and inspired millions of women around the world to learn how to balance life and work.

Here’s just a few of the things that we discussed on this episode…

  • The thing that will get you more reach than being on TV or magazines.
  • Why you need to stop trying to quantify branding efforts.
  • Where to blog that gets more traction than Huffington Post.
  • The “Trend Jacking” technique to get yourself featured in traditional media.
  • A step to increase your potential to get featured in traditional media.
  • The types of posts that work on pretty much all media.
  • The formulas that works for places like Huffington post.
  • The content marketing definition and how to do it correctly.
  • How Liz created an award-winning mommy blog.
  • The strategy and consistent game plan for a new blog.
  • The differences between men and women in the workplace and at home.
  • Why negotiation is important at work and at home.
  • How to maintain a work life / home life balance.
  • The random path that led to Liz’s traditionally published book.
  • What should be in a proposal to get a book published traditionally.
  • The schedule and process that Liz used to write her book.
  • The downfalls of being traditionally published.

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1 Comment

  • Hey Matt – Love this episode, thanks for bringing on Liz! I’m re-listening now that I’m at home. It’s cool to hear a business related podcast with someone I relate to personally as a mom (and daughter, of a working daughter) and appreciate, and learn from professionally. Very cool, thanks to you both!

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