The Perfect Content Marketing Plan For List Building – Paul Clifford

Software entrepreneur Paul Clifford has over 25 years of experience building, growing, and maintaining desktop and mobile software apps for marketing firms around the world. Before starting his highly successful online marketing software company, KudaniCloud, he worked as a Chief Technology Officer and Chief Customer Officer with several large companies. He fondly remembers the first software tool that he built, Colleague, for the recruitment industry which has since been sold and resold for several million dollars. Additionally, Paul has been involved in several start-ups over the years, one of which has sold for over $38-Million in 2011 as well as published an e-book to help online marketers learn basic and powerful techniques to build content marketing strategies and techniques that have been proven to improve ROI.

Most recently, Paul has launched a tool to help you build a mailing list from your content. Designrr takes your existing blog posts (or other people’s blog posts) and turns them into beautiful ebooks that you can give away in exchange for an email address. This tactic is something that I’ve done successfully for years. Giving away PDF downloadable versions of your blog posts works extremely well to grow the list…

We talk about it all in this episode…

Here’s just a few of the other things that we discussed:

  • The easiest types of software to build.
  • A step-by-step process to find the right developers.
  • The secret “keyword” technique that ensures you find quality workers.
  • How to figure out how much to pay for an outsourced team member.
  • How to create an avatar to make all of your content marketing easier.
  • A simple strategy to figure out exactly what content your avatar wants.
  • How to use Amazon to get a ton of content ideas.
  • A brilliant strategy to “mine” reviews on Amazon.
  • The “FAQ” and “SAQ” strategies that you can use to create your next 20 blog posts.
  • Several techniques to quickly write content when you don’t like writing.
  • How to successfully “curate” other people’s content to build your own brand.
  • The strategy that you can steal from Oprah to grow your own platform.
  • How to turn your blog and your content into a “Lead Machine”.
  • How to effectively use a “Content Upgrade” to build a mailing list.
  • What to give away to build your list that doesn’t require any additional work.
  • The simple tool that you can use to build your email freebie.
  • Words to avoid when asking for the opt-in.
  • How to use the Designrr tool to easily land new agency clients (this is brilliant).
  • Plus so much more!

Resources Mentioned

Quote Contest

Listen to this podcast episode and tell us your favorite quote from the episode and win a $10 Amazon gift card. Simply type your favorite quote from this episode into the comments section below. If we choose your quote and share it on our Instagram page here, we will shoot you a gift card for $10 bucks to be used on Amazon.com. Since this contest is so new, and there are not a lot of comments yet, your chances of winning are huge!

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2 Comments

  • Is there a way to download this podcast? I’m not seeing a button here, but it wouldn’t be the first time my eyes betrayed me!

    Thanks for any help you can offer … eager to download and throw it on my MP3 player.

  • I loved the content Matt. Learned that I never want to be a software designer my brain is not wired that way but the content ideas were brilliant.

    Using FAQ’s and SAQ’s as an article or two or three is a perfect way to create an authoritative list post which people love

    I am off to check out Designrr as that sounds like an amazingly smart tool having been through the complicated process of trying to turn a blog post into a nice looking pdf even if I’ve first written the blog post in word which I sometimes do.

    Keep up the great interviews I learn a lot and I appreciate the push notifications.

    Mary

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