How To Build A Personal Brand (Like A Boss) – Aaron Pierson

Aaron Pierson is a Digital Brand Strategist, Creative consultant, author, filmmaker, and award-winning designer. He has a passion – a passion for communications and encouraging promotional growth through digital business solutions. At a young age, Aaron learned how to create and design beautiful images and logos on his mom’s computer – landing his first paying client at the age of 10. Since then, he has honed his skills and grown his passion and founded a successful creative agency which grew to over 20 creatives and a full staff of Account Executives.

Aaron got my attention when his new podcast, Branding Like A Boss, popped up in New & Noteworthy in iTunes. I tuned into an episode and was hooked. I then looked at his various websites and social media accounts and saw that he was doing an amazing job at being a brand. His images were consistent, his messaging was clear, his websites were professional… Everything about this guy screamed I know what I’m doing and I AM a brand that you should pay attention to…

It worked… It grabbed my attention. I reached out to him through email and said “I need to have you on the show”… And we made it happen.

This episode exemplifies what I created the Authority Insider podcast and brand for…

The core elements of the Authority Insider brand is that you should become a brand, grow an audience, and provide value… The profits will follow. We dive into actionable strategies that you can use right now to accomplish these goals.

Here’s just a taste of some of the things that we discussed on this episode:

  • The three tiers to create for everything you sale.
  • How to create multiple streams of revenue from your personal brand.
  • The three things that every business must focus on.
  • Why a personal brand is important.
  • How important quality control is for your brand.
  • The most important factor every entrepreneur must focus on.
  • The daily tasks that will ensure that sales keep coming in.
  • Steps to create a best-selling book.
  • An exact process to make your podcast explode (I wish I did this).
  • How to engineer your personal image to attract the right people.
  • Unintentional branding mistakes you need to avoid.
  • Shortcuts to create professional self-portraits.
  • What images you should have to convey your personal brand.
  • The lowest-barrier-to-entry course creation platform.
  • The biggest mistake most people make in personal branding.
  • Plus so much more!

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Resources Mentioned

Aaron’s Garage Setup

Aaron Pierson - Garage Lighting


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  • This is a great episode Matt

    Aaron’s enthusiasm and self confidence is infectious.

    I’ve got 3 kids and we’re in the same boat as you guys (except I’m 42), and this definitely keeps me focused on what I’m doing all this for.

    Thanks again 🙂


  • I really enjoyed this episode. Building my own Brand has always been top of mind, but often takes a backseat to customers. I like how Aaron broke down the three areas of focus. I would like to be there in the not too distant future.

    Great job as always, Matt. Love this podcast!

  • I gotta get me one of those lights. Great podcast, Guys. I particularly enjoyed the story of Aaron going from no iTunes podcast to the top of the heap. Hard work wins again.

    Lots of “take-aways” from this episode and I appreciate you both for sharing so freely.

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